THE Black Friday 2023 is coming and you can't miss this opportunity to buy the products you've always wanted with incredible discounts.

In this article we will let you know everything you need to know about this date, such as the main participating stores, the best offers and the main precautions to be taken to avoid falling for scams and being frustrated.

So, stay until the end and be prepared to make the most of Black Friday 2023!

How did Black Friday 2023 come about and when does it take place?

Black Friday began in the United States and has since become a tradition there, with stores offering unmissable discounts, attracting thousands of consumers. It arrived in Brazil in 2010 and is also one of the most anticipated dates for Brazilians.

Black Friday 2023 will take place on November 24th, but many stores are already starting to offer early or extended promotions throughout the month. Even now, you can already find several brands with interesting promotions.

What are the main participating stores?

There are hundreds of stores participating in Black Friday 2023, both online and physical, which promise to offer unmissable discounts on various product categories. Among the most popular stores, the main ones are:

Free market: the largest e-commerce platform in Latin America, which offers discounts in various categories, such as tools, fashion, shoes, cell phones, notebooks, among others. In addition, Mercado Livre also offers free shipping, delivery and return guarantees, and payment in up to 12 interest-free installments. 

Amazon: the global e-commerce giant, which offers offers on books, electronics, household appliances, games, toys, home and kitchen items, and much more. In addition, Amazon also offers free shipping for Prime members, fast and secure delivery, and interest-free installments in up to 10 installments.

Shopee: the online shopping platform that has been gaining more and more space in Brazil, offering offers on electronics, clothing, accessories, perfumes, and much more. Shopee also offers free shipping, discount coupons, cashback, and interest-free installments in up to 6 installments.

Luiza Magazine: another large retail chain in Brazil, which offers offers on household appliances, furniture, cell phones, computers, and others. Magazine Luiza also offers discount coupons, free shipping, and interest-free installments in up to 24 installments.

These are just some of the stores participating in Black Friday 2023, but there are many others that are also worth checking out.

To do this, you can use search engines like Google and Bing, which help you find the best offers in one place. So, just type in what you're looking for and filter the results by price, rating, store, and other criteria.

Precautions to be taken on Black Friday

Black Friday 2023 is a great opportunity to buy products with incredible discounts, but it also requires some care to avoid scams and frustrations. Therefore, before making your purchases, follow these tips:

  1. Be wary of offers that are too good to be true. So, research the reputation of stores that offer exaggerated promotions and check if they have contact details, CNPJ, and security seals.
  2. Check the shipping cost and delivery time of the product. Often, the discount offered may not compensate for the cost and shipping time of the product, especially if you are urgently required to receive it.
  3. Track product prices before Black Friday starts. Some stores may increase prices before the event and then offer a false discount, a practice known as “price fixing”. So, to avoid falling into this trap, use tools that allow you to compare the historical prices of products, such as Buscapé or Zoom.
  4. Find out about the exchange, return and refund policies practiced by the store. Before finalizing the purchase, carefully read the conditions established by the store in cases of regret, defect, or dissatisfaction with the product. Check if there are deadlines, costs, or restrictions involved in these processes.
  5. Check the company details and the purchase price before completing the payment. Make sure you are on the store's official website and that the address starts with “https”. Also check that the purchase price is correct and that there are no undue or additional charges. Prefer to use secure payment methods, such as credit card or bank slip, and avoid transfers or direct deposits.

By following these tips, you will be able to enjoy Black Friday 2023 with greater peace of mind and security. Remember that this is a date to save, but also to consume consciously and responsibly. Good shopping!