Why You Should Take Advantage of Amazon Prime Day

If you've never heard of Amazon Prime Day, you might be missing out on one of the craziest events in the world of online shopping.

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And before you think it's just another "little promotion", let me tell you something: there are people who mark it on their calendar, wake up earlier and even make wish lists just so they don't miss a single opportunity.

But what's so special about Prime Day?

Well, the name already gives away part of the answer. This is an event exclusive for Amazon Prime subscribers, and it only happens once a year.

There are two days (sometimes even more) where Amazon simply goes crazy and releases offers that rarely appear at any other time.

And we're not talking about a 10% or 15% discount, no. There are products that are 70%, 80% cheaper—and that's across several categories.

But let's take it one step at a time.

Where did Amazon Prime Day come from?

It all started back in 2015. Amazon decided to celebrate the company's anniversary with a whole day of promotions for its Prime subscribers.

The idea was very simple: reward those who pay monthly for the service with a flood of discounts.

The result? An absurd success.

People went crazy. Demand was so high that the company turned the event into an annual event—and each year it gets bigger, louder, and more anticipated.

When is Prime Day?

Prime Day usually takes place between June and July. The exact date varies, and Amazon only officially announces it a few weeks in advance.

This is part of the strategy: creating that sense of urgency, of “stay tuned because it’s coming”.

And yes, it works. As the event approaches, the internet fills with lists, videos, tips, and rumors about the products that will be on sale. The buzz is real—and it spreads fast.

Why does Amazon Prime Day attract so many people?

The answer is simple: because people love to feel like they're getting a good deal.

There's something in the human brain that activates a kind of reward when you find something you really wanted at a great price.

Now, imagine that multiplied by thousands of products and millions of people competing for clicks and stock at the same time.

It's like Black Friday, but exclusive.

And that changes everything.

Those who are Prime feel like they're part of a closed club. And those who aren't, are curious. This alone awakens the desire to participate, to not be left out.

What can you find on Prime Day?

Practically everything.

But the highlights usually revolve around technology, smart homes, electronics, books, beauty, and even food and cleaning products.

It all depends on the edition and the country. In Brazil, for example, the beauty and personal care category is booming. In the United States, electronics tend to be the best-sellers.

Oh, and there's more: Amazon also often uses the event to promote your own products, such as Echo Dot, Fire TV Stick, Kindle and others from the Alexa line.

These are the most anticipated by those who want to set up a smart home on a budget.

But why should you shop on Prime Day?

Let's make something very clear here: no one needs to buy anything just because it's cheap.

But if you've already had your eye on something—whether it's a pair of headphones, a new hairdryer, or even that air fryer—Prime Day is probably the best time of year to do it.

In addition to the discounts, there is another important detail: free shipping and fast delivery for those who are Prime.

In other words, you save money and still receive the product quickly at home, with no surprises in the final price.

Another advantage is the chance to discover products you never knew existed that can make your daily life easier (or even more fun). It's like walking into a mall where everything is on sale.

Is there a catch?

Most of the time, no. Amazon has a very clear pricing policy, and during Prime Day, prices are often significantly lower than usual.

But it's always good to be careful: compare prices, research, and avoid impulse buying.

The secret is to go in prepared.

If possible, make a list of the products you would like to purchase.

This way, when Prime Day arrives, you can filter out what's a good deal and what's just spur-of-the-moment excitement.

Fun facts about the event

• In 2023, Amazon Prime Day broke sales records in several countries, including Brazil.
• There were more than 375 million items sold in 2 days.
• Subscribers saved more than US$ 2.5 billion globally only in offers.
• The event has already become bigger than Black Friday in several categories.

What if I'm not a Prime member?

You can try Amazon Prime free for 30 days. This gives you access to the event's offers, plus access to Prime Video, Prime Music, Prime Reading, and free shipping.

In other words: you can enjoy the event, test the service and decide later whether it's worth continuing.

Is it really worth it?

It depends on your profile. If you already shop on Amazon, enjoy convenience, want to save on shipping, and take advantage of real deals, yes, it's definitely worth it.

Prime Day is the kind of opportunity that doesn't come around twice.

Now, if you've never been interested in shopping online or don't see the benefit of Prime membership, it might just be another event on your feed.

But one thing is certain: Prime Day has become part of the global consumer calendar. And it can no longer be ignored.

Conclusion

Amazon Prime Day isn't just a promotion. It's a phenomenon that combines marketing strategy, consumer psychology, and a dash of collective madness.

Millions of people, hundreds of offers, hours of research, and that wonderful feeling of having made a great deal.

If you haven't had this experience yet, it might be time to at least observe.

Who knows, you might discover that the product you wanted – and thought was expensive – is there, waiting for you with a 60% discount and free shipping.

But hurry. Because if there's one thing Prime Day teaches you, it's: whoever thinks too much, loses the offer.