Black Friday 2024: Everything you need to know

THE Black Friday 2024 is coming and you can't miss this opportunity to buy the products you've always wanted with incredible discounts.

In this article, we will keep you informed of everything you need to know about this date, such as the main participating stores, the best offers and the main precautions to be taken to avoid falling for scams and leaving frustrated.

So, stay until the end and be prepared to make the most of Black Friday 2024!

How did Black Friday 2024 come about and when will it take place?

Black Friday began in the United States and has since become a tradition there, with stores offering unmissable discounts, attracting thousands of consumers. It arrived in Brazil in 2010 and is also one of the most anticipated dates for Brazilians.

Black Friday 2024 will take place on November 29th, But many stores are already starting to offer early or extended promotions throughout the month. Even now, you can find several brands with interesting promotions.

What are the main participating stores?

There are hundreds of stores participating in Black Friday 2024, both online and physical, which promise to offer unmissable discounts on various product categories.

Among the most sought after stores, the main ones are:

Free Market: The largest e-commerce platform in Latin America, which offers discounts in various categories, such as tools, fashion, footwear, cell phones, notebooks, among others. In addition, Mercado Livre also offers free shipping, delivery and return guarantee, and installments in up to 12 interest-free installments. 

Amazon: the global e-commerce giant, which offers deals on books, electronics, appliances, games, toys, home and kitchen items, and much more. In addition, Amazon also offers free shipping for Prime members, fast and secure delivery, and installments in up to 10 interest-free installments.

Shopee: The online shopping platform that has been gaining more and more space in Brazil, which offers deals on electronics, clothing, accessories, perfumes, and much more. Shopee also offers free shipping, discount coupons, cashback, and installments in up to 6 interest-free installments.

Magazine Luiza: Magazine Luiza is another large retail chain in Brazil, which offers deals on home appliances, furniture, cell phones, computers, and others. Magazine Luiza also offers discount coupons, free shipping, and interest-free installments of up to 24 times.

These are just some of the stores participating in Black Friday 2024, but there are many others that are also worth checking out.

To do this, you can use search engines like Google and Bing, which help you find the best deals in one place. Just type in what you're looking for and filter the results by price, rating, store, and other criteria.

Precautions to take on Black Friday

THE Black Friday 2024 It is a great opportunity to buy products with incredible discounts, but it also requires some care to avoid scams and frustrations. Therefore, before making your purchases, follow these tips:

1. Be wary of offers that are too good to be true. So, research the reputation of stores offering exaggerated promotions and check if they have contact information, CNPJ, and security seals.
2. Check the shipping cost and delivery time of the product. Often, the discount offered may not compensate for the cost and time of shipping the product, especially if you need to receive it urgently.
3. Keep an eye on product prices before Black Friday begins. Some stores may increase prices before the event and then offer a false discount, a practice known as “price makeup.” To avoid falling into this trap, use tools that allow you to compare historical product prices, such as Buscapé or Zoom.
4. Learn about the store's exchange, return, and refund policies. Before finalizing your purchase, carefully read the conditions established by the store in cases of regret, defect, or dissatisfaction with the product. Check if there are deadlines, costs, or restrictions involved in these processes.
5. Check the company details and the purchase amount before completing the payment. Make sure you are on the store's official website and that the address begins with “https”. Also check that the purchase amount is correct and that there are no undue or additional charges. Prefer to use secure payment methods, such as credit card or bank slip, and avoid transfers or direct deposits.

By following these tips, you will be able to enjoy Black Friday 2024 with more peace of mind and security.

Remember that this is a date to save, but also to consume consciously and responsibly. Happy shopping!